Virtual Pageview Tracking with Google Tag Manager and Google Analytics

Опубликовано: 06 Октябрь 2024
на канале: MeasureSchool

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Virtual Pageviews are the alternative of Event Tracking in Google Analytics. Sometimes they make sense instead of Events, especially if GA needs a Page View to be triggered e.g. for the Funnel Visualization. That's why we are talking about Virtual Pageviews today and how to install them with Google Tag Manager. This video will expand on the trigger that we have built in the Button Click Tracking video (see below) and we will build a Virtual Page View instead of an Event.

#PageView
#GoogleTagManager
#GoogleAnalytics

OUTLINE:

00:00 - Intro
01:35 - When to use Virtual Page Views?
02:25 - The Downside of Using Virtual Page Views
02:58 - Set Up an Event Tag
04:25 - Manipulate Page Path and Page Title
04:51 - Analytics.js Filed Reference
07:00 - Testing
09:09 - Summary

🔗 LINKS:

the Button Click Tracking video:    • Video
http://www.lunametrics.com/blog/2014/...
https://developers.google.com/analyti...

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