Explore the forefront of web analytics in 2024!
From AI advancements and privacy challenges to the rise of first-party data and the unbundling of analytics tools.
Dive into this insightful video where we unravel the top five trends shaping the future of analytics and marketing tracking.
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OUTLINE
00:00 - Intro
00:25 - 1. AI
01:46 - 2. Privacy
03:06 - 3. Growing uncertainty and trust
05:06 - 4. Unbundling
06:49 - 5. Increased usage of first-party data