Conversion Tracking with Google Tag Manager and GA4

Опубликовано: 13 Март 2025
на канале: MeasureSchool

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In this video, you'll learn how to set up a trigger in Google Tag Manager to track form submissions and send data to Google Analytics 4 and Meta Pixel. We'll walk through creating a trigger based on a thank you page view, configuring event tags, and testing your setup. This process is crucial for tracking conversions efficiently, allowing you to gather valuable data and optimize your marketing efforts.

🔗 Links:

Tag Plan: https://docs.google.com/spreadsheets/...
Meta Pixel Helper: https://chromewebstore.google.com/det...

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OUTLINE

00:00 - Introduction
00:57 - Creating a Trigger in Google Tag Manager
02:44 - Attaching Trigger to a Tag
03:47 - Testing the Trigger
05:02 - Marking the Event a Key Event in GA4
06:03 - Sending Data to Meta Pixel
08:27 - Publishing the New Version
08:46 - Outro