How to Set Up GTM Server-Side Tagging (2024)

Опубликовано: 22 Октябрь 2024
на канале: MeasureSchool

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Learn how to set up a Google Tag Manager (GTM) server to improve your marketing data accuracy and enhance your website's performance.
We'll guide you through the process of provisioning a server on Google Cloud Platform, configuring it, and integrating it with Google Analytics 4.
This server-side setup helps bypass issues with consent, ad blockers, and browser protections, ensuring you get high-quality data.

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OUTLINE

00:00 - Introduction
00:23 - Setting Up GTM Server Account and Container
01:01 - Provisioning GTM Server on Google Cloud
03:20 - Configuring and Previewing GTM Server
04:04 - Deploying Server-Side Tagging
06:57 - Additional Considerations and Recommendations
08:09 - Outro