How to Identify Your Perfect-Fit Client
If you want a copy of the worksheet I go through in this video, send me a DM over on Facebook:
/ cathy.topping
Understanding the transformation you want for your Perfect-Fit Client is one of the key parts of creating successful offers.
When you meet people where they're at, they're more likely to see success.
Crucially, you also need to be clear on what THEY bring to the table, as not everyone is ready for the work.
Not everyone will want to move at the same pace or invest at the same level to achieve their desired transformation and that's OK.
Our job is to meet them where they are and help them move forward at the most suitable pace for them.
I know you've been told over and over again that people pay for results (and of course this is true)...but if they're not on board with how you help them get there - they won't do the work.
I believe if we market ethically, then being as transparent as we possibly can about what the work actually is...needs to be one of the core pieces of your messaging.
If you just want as many sales as possible, then sure...skip this step.
But you'll be signing up clients who won't do the work, and that's a fast track to losing confidence in yourself.
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This video is taken from my Niche Outside The Box course, where I take you through a process to help you create offers that are a match for lots of different types of people (instead of the traditional 'niching' advice you normally see).
You'll also learn how to create the messaging that connects your offers to the people who are ready to buy them.
Join the waitlist here 👇👇👇
https://confidentcopytoolkit.com/nich...
