How To Write Copy That Sells - Testimonial From Strategy Session
Just had the most brilliant session with Linda!
She's been feeling pretty overwhelmed about how to properly package up and promote her expertise.
As a former corporate communications consultant herself, she knows the power of strategic messaging...but as for us all, it's hard to shine a light on our work in the same way.
During our call, I helped Linda reframe how she's approaching her offer - what to include, who it's for, and which parts of her expertise she can bring into it.
We covered structured ways to gather insights from her audience, make sense of all that input, and turn it into a compelling offer that creates value for everyone (including her!).
I absolutely loved giving her a path to follow and showing examples of how to systematically tackle the research, messaging, promotion...the full shebang.
So chuffed that Linda's walking away with clarity and excitement after feeling so stuck before.
If you've been struggling with positioning your unique expertise, I've got a couple of free session spots available.
Once these are gone, I'll be charging for them :)
DM me on Facebook to start the conversation:
/ cathy.topping
