Anh Phoong: Multimillion-Dollar Billboard Campaign, Representing Asian Women In Law
History of the Bay Podcast Ep. 75: Anh Phoong is a personal injury attorney who has become an icon in the Bay Area and beyond with her massive billboard campaigns and slogan, “Something wrong? Call Anh Phoong.” The child of Chinese-Vietnamese immigrants, Anh had humble beginnings growing up in San Jose and Sacramento. Starting at community college, she made her way towards law school after being inspired to pursue criminal justice. Anh graduated as valedictorian of Lincoln Law School and passed the California bar. After being turned down for a public defender job, she decided to start her own law firm specializing in personal injury. Far from an “ambulance chaser,” Anh has built a successful practice based on her skills as an attorney. When she shrewdly pursued an aggressive billboard campaign during the pandemic, she skyrocketed to success and has now become a ubiquitous personality all across California.
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Produced by DEO @deo415, videography by @mvp_kingced
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0:00 Introduction
1:41 Parents immigrating from Asia
4:45 Criminal justice
7:48 Dregs’ law background
10:49 Public defender’s office
14:32 Applying to law school
20:36 Representation for Asian American women in law
23:56 Passing the bar exam
27:25 Starting her own law firm
39:19 Personal injury cases
44:50 Billboards
51:32 Expanding the business
56:49 Billboard costs
1:02:37 Becoming an icon
1:06:09 Competition
1:09:29 Putting yourself out there
#anhphoong #billboard #lawyer #law #podcast #interview
