Anh Phoong Explains How Much She Spends on Billboard Marketing
History of the Bay Podcast Ep. 75 - full episode: • Anh Phoong: Multimillion-Dollar Billb...
Anh Phoong is a personal injury attorney who has become an icon in the Bay Area and beyond with her massive billboard campaigns and slogan, “Something wrong? Call Anh Phoong.” The child of Chinese-Vietnamese immigrants, Anh had humble beginnings growing up in San Jose and Sacramento. Starting at community college, she made her way towards law school after being inspired to pursue criminal justice. Anh graduated as valedictorian of Lincoln Law School and passed the California bar. After being turned down for a public defender job, she decided to start her own law firm specializing in personal injury. Far from an “ambulance chaser,” Anh has built a successful practice based on her skills as an attorney. When she shrewdly pursued an aggressive billboard campaign during the pandemic, she skyrocketed to success and has now become a ubiquitous personality all across California.
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Produced by DEO @deo415, videography by @mvp_kingced
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0:00 Billboard budget
1:11 Do the billboards work?
2:37 Marketing
1:02:37 Becoming an icon
1:06:09 Competition
1:09:29 Putting yourself out there
#anhphoong #billboard #lawyer #law #podcast #interview
