Quality Score in Google Ads 2022 | Quality Score & Ad Rank Calculation in Google Ads 2022
Learn about Quality Score in Google Ads, How Quality Score plays a vital role on your Ad Rank, Payless per click by showing your Ad on top,
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Okay! now let us see what are the things I have explained in this video
👉Qulaity Score
👉CTR
👉Ad relevance
👉 Landing Page Experience
👉 Ad Rank Calculation
👉 Actual CPC Calculation
What is mean by Ad rank:
Ad rank means the position of our Ad in SERP, Ad rank depends on both bidding and quality score
Bidding: The amount that we would like to pay when someone clicks on our Ad
Quality Score: Quality Score is the score given by google for our Ads, ranges from 1-10( 1- minimum, 10-Maximum) the higher the score the more the quality is
Quality Score depends on mainly three factors... CTR+Ad Relevenace+Landing Page Experience
CTR: Click-through rate ( no of clicks/no of impressions*100)
Ad Relevance: Your Ad must be relevant for users query
Landing Page Experience: Make sure your landing page( when someone clicks on your ad where they will redirect ) is attractive and appropriate for the user query
If you maintain these three factors properly then you can automatically improve your quality score
If you have a high-quality score that leads to less CPC and high Ad rank, However, you should also take care of the bidding
Actual CPC Calculation: this calculation will let you know how much exactly that google is charging when someone clicks on your ad when you bid for Max CPC
The formula for Actual CPC Calculation: Adrank score of your below competitor/ Your quality score+0.01
I hope you understood the importance of having a high-quality score make sure you optimize your Ad for high-quality score
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