How to Leverage the Power of Twitter Moments
Twitter moments is a feature on Twitter that allows users to turn multiple tweets into slideshow stories.
In order to create Twitter moments, simply login to your Twitter account and click on the 3 dots in the menu bar, and click on “moments”. Then click on the plus sign and follow the prompts. You can create some of the best Twitter moments combining tweets you’ve either liked, tweets from certain accounts, you can even add tweets you search based on keywords or by adding the link url of a tweet. You will need to add a title for your Twitter moments. Keep it short but descriptive. So if your moment is a series of tweets about an event you can name your Twitter moment the name of the event. Then you’ll have to upload a cover picture or video. You can create a custom image for your cover and upload it, or use any image from the tweets you plan to include in your moment. Then simply tick the tweets you plan to stitch together in your moment. Twitter recommends you don’t include more than 10 tweets in your Twitter moments.
Then write your description. A description should provide more information about the moment and entice people to watch it. For example, if you plan to create a moment about a conference and all the most impactful statements made by the speakers, your Twitter moments example description could be “Here’s a compilation of the most inspirational and motivational statements made by our world-renowned guest speakers at this year’s Digital Entrepreneur Summit.”
Next, click on publish. When you do, you’ll be given advice on how to optimise your Twitter moments for mobile users who will watch it through their mobile device by cropping the pictures. Then, click on publish. When you do, you can either publish the moment as it is, or write a tweet for it. A Twitter moments example tweet could be: “check out inspirational and motivational statements made by our world-renowned guest speakers at this year’s Digital Entrepreneur Summit.”
What will make Twitter moments stand out from standard tweets is the yellow symbol that indicates it’s a moment. Then, the title, the description and the cover picture will also be displayed in the tweet.
If you want to watch other people’s best Twitter moments, you can do so by scrolling through your feed or by going to people’s accounts, and clicking on “view moments” to see what best Twitter moments they’ve shared.
There are many benefits to using Twitter moments as a Twitter marketing strategy.
The first benefit is it allows you to quickly curate content on a specific topic to allow people to consume a wide range of information and conversations around one single topic, in one single place. Twitter moments used as a Twitter marketing strategy really help provide your followers with a 360 degree perspective on a topic because you’re not only compiling your tweets, you can also include other accounts’ tweets.
The second benefit is it allows you to categorize your tweets according to their topic. If for the past few days you’ve tweeted about a range of topics, you can create Twitter moments for each topic.
A third benefit of using Twitter moments as a Twitter marketing strategy is that it can give more exposure to some of your tweets.
A fourth benefit of using Twitter moments as a Twitter marketing strategy is it allows you to create a slideshow of several tweets and since tweets have a 280 character limit, you can share more information on a topic.
In order to increase the popularity of your Twitter moments, there are a few tips you can implement.
The first one is not making them too long if they don’t need to be. Twitter users don’t want to have to scroll through lots and lots of tweets.
The second secret is making sure that your Twitter moments follow a clear structure with a beginning, middle and end, to entice people to keep on scrolling to get the whole picture.
The third secret is to make sure you don’t include tweets that are repetitive. If you do, people will exit your Twitter moment.
The fourth secret to create quality Twitter moments as your Twitter marketing strategy is to make each tweet lead to the following one, so people not only keep on scrolling through the tweets, but they’re glued to them.
The fifth secret is to ensure your Twitter moments include tweets with pictures as pictures tend to attract more attention, especially if the picture adds critical information to the moment or illustrates the story you’re sharing, well.
The sixth secret is to increase the exposure of your Twitter moments by either leveraging the power of Twitter ads, and paying to promote the Twitter moment to more Twitter users or to simply embed the Twitter moment in your other touchpoints. You could embed your Twitter moments in your email newsletters, website, blog, etc…
