How to Use Pinterest Trends to Create Attention-Grabbing Pins
Pinterest trends are the most popular keywords users type in the Pinterest search trends engine in the US, Canada or UK.
Simply go to trends.pinterest.com and you’ll notice on the left hand side of the search bar is a drop down menu which will allow you to choose which country you want to check trending keyword for.
Before you start looking at Pinterest trends in your specific industry, you can scroll down the page and you’ll see the Pinterest trends according to different categories.
If your industry is not in any of these categories, type in your keyword in the Pinterest trends tool instead.
If you are in the golf industry, type in “golf” in the Pinterest search trends box, or any other more specific golf-related keyword.
As soon as you do, a list of the most popular keywords related to your keyword will appear.
This will allow you to create a list of trending keywords for the Pinterest pin ideas you come up with.
After hitting ‘enter’ for your keyword in the Pinterest trends tool, you’ll be able to discover even more trending topics in your industry. Just below the graph for your keyword, you’ll see other trending keywords.
You’ll also see the most popular pins related to your keyword.
There are many benefits to using Pinterest trends when running Pinterest marketing campaigns.
First it gives you a deeper understanding of what your audience actually wants. And the better you understand your target audience, the better you’ll be able to serve them, and therefore grow your pin engagement and improve your overall Pinterest marketing results.
Then, it allows you to come up with Pinterest pin ideas. It can be tricky to know what pins to create for Pinterest marketing campaigns. They have to be original, unique and interesting. And by looking at trending keywords, you’ll know exactly what pins to create.
A third benefit of using Pinterest trends as part of your Pinterest strategy, is that it will allow you to keyword optimise your pins and therefore your pins will appear higher in the search results. If you know that the keyword “golf cart” is trending for example, and you publish a pin with the keyword “golf cart” in both the pin title and pin description, then chances are, your pin will rank much higher in the search results, when Pinterest users look for “golf cart” related pins.
Another benefit of using Pinterest search trends as part of your Pinterest strategy is that it allows you to know what existing trending pins have been published with that keyword, and therefore model them.
The best practice when following Pinterest trends is creating a list on a word document or spreadsheet of all the trending keywords. That way, when you’re ready to create a pin, just refer to that list and never run out of Pinterest pin ideas. You might want to add some columns to that list where you can add the types of pins you’ll create for that keyword, such as video pins, infographics, static images etc…, another column with the URL you’ll be redirecting people to, who click on your pin, another column stating whether the pin has been created yet or not and one last column stating the date the pin will be published. This list can quickly become your Pinterest content calendar, that will hold you accountable. Thanks to that list, you’ll know what Pinterest pins to create and when to publish them.
The other best practice with Pinterest trends and Pinterest marketing in general, is to be very selective of the trending keywords you add to your list. It can be tempting to want to create pins for every single trending keyword, but not all of them will be relevant to you and your business. So only create a list of the most relevant trending keywords.
