Google Tag Manager vs. Google Analytics - Which one to use and when

Опубликовано: 10 Октябрь 2024
на канале: MeasureSchool

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Which one should you use for your tracking, Google Analytics or Google Tag Manager? This question can be a confusing one for beginners. What are the key differences, similarities, limitations and benefits of these tools? In this video, I’ll find out once and for all which tool wins, Google Analytics or Google Tag Manager.

OUTLINE:
00:00 - Intro
0:55 - What is Google Analytics?
1:45 - What is Google Tag Manager?
3:10 - When to Use GTM or Google Analytics?

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FREE Tag Manager Course: https://measureschool.com/products/fr...

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🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...

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