The video is all about Ansoff matrix (Model) in strategic management. Each and every point is explained with different examples.
Video started with meaning. Points included are market penetration, market development, product development and diversification. This video also includes steps to implement Ansoff matrix.
I believed my video helps you to understand Ansoff matrix properly.
Timestamp
00:00 Welcome to my channel Management by Dr. Mitul Dhimar
00:10 Ansoff matrix meaning
00:28 Market penetration
00:58 Market development
01:31 Product development
01:57 Diversification
02:41 Steps to follow Ansoff matrix properly
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