A Little Good Goes Farther Than You Think - Amit Kumar, Assistant Professor of Marketing
Amit Kumar, Assistant Professor of Marketing, discusses his new research on how people are touched by small kindnesses and lead to greater generosity.
Read more about the paper, titled “A Little Good Goes An Unexpectedly Long Way: Underestimating the Positive Impact of Kindness on Recipients” which will be published in the Journal of Experimental Psychology: / a-little-good-goes-farther-than-you-think
#WhyMcCombs
