I Share, Therefore I Know
According to new research from Associate Dean for Research and Professor of Marketing Susan M. Broniarczyk and Assistant Professor of Marketing Adrian Ward, sharing articles on social media, even when we haven’t read them, can lead us to believe we are experts on a topic.
Read more about the paper, “I Share, Therefore I Know? Sharing Online Content — Even Without Reading It — Inflates Subjective Knowledge,” which will be published in the Journal of Consumer Psychology:
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