Reached Your Entrepreneurial Limit? Hire a Marketer.
Stephen J. Anderson, marketing assistant professor at Texas McCombs, discusses new research alongside @WorldBank lead economist David McKenzie on how marketing specialists drive growth for small businesses and early-stage ventures.
Read more about the paper, titled “Improving Business Practices and the Boundary of the Entrepreneur: A Randomized Experiment Comparing Training, Consulting, Insourcing and Outsourcing,” here: / a921203e31b3
#WhyMcCombs
