How to setup GTM Server-Side Tagging

Опубликовано: 04 Октябрь 2024
на канале: MeasureSchool

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Google Tag Manager Server-Side Tagging is a version of GTM that runs on the Google Cloud Platform and acts as a Proxy between your Client Side Tracking and your marketing Vendors. We can send data from the browser to our GTM Server-Side instance and then forward it to Google Analytics, Facebooks Conversion API and more. In this video we are going to setup Google Tag Manager Server Side.

OUTLINE:

00:00 - Introduction
00:28 - Tag Manager Server-Side Instance Setup
02:53 - Tag Manager Server-Side Preview Mode
03:46 - Sending data to the Server Side Instance
05:56 - Default Client Event Data
06:39 - Sending GA4 Tags
08:18 - What else can you do with Server-Side?
08:34 - Update your Domain
09:06 - Upgrade your Container
09:29 - Summary

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Cloud Domain Configuration: https://developers.google.com/tag-man...

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