The rise and fall of Saratoga polo
Professional polo was a bit like an exotic fruit stand trying to compete with a popular local orchard when it was reintroduced in Saratoga in 1979—people were much hungrier for their red delicious than their passionfruit.
Despite an extensive media campaign to make Saratoga a three-horse town, polo’s elitist image sometimes got in the way. In 1981,a match sponsored by a perfume company offered as one of the prizes a ten-thousand-dollar, 36-ounce bottle of scent. The sponsor admitted he liked the cache, telling me, “It’s an image of high fashion and image of quality, basically”
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