How to make your copy 'feel' like a conversation (and why this is important).
Remember lockdown? (who can forget, right??)
One of the routines I got into was going for a morning walk in some woods near where I lived (at the time...I don't live near woods anymore which makes me VERY sad).
And on those walks I'd record a 5-ish minute live video about copy and messaging and all that fun stuff (to me it's fun, anyway!)
If you feel like your writing comes across as stited or too formal, in this video I share some tips that should help :)
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