Is YouTube Worth It In 2024?
YouTube has over 2 billion active users and attracts a wide range of age groups, demographics and interests that allow you to target specific segments effectively. It also allows you to host all your videos for free, and you can actively engage with your viewers.
Another huge benefit of YouTube is that it's the second largest search engine after Google. This means if you optimize your videos with relevant keywords to improve visibility, your video can appear in the YouTube and Google search results. If your video continually ranks on the first page of YouTube and Google, you can receive evergreen revenue for years to come.
It costs nothing to get started. All you need is a phone for filming, iMovie for editing, and a free YouTube channel to upload your videos.
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