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On Instagram, the abbreviation "TM" typically stands for "Trademark." It is used to indicate that a particular word, phrase, logo, or symbol is claimed as a trademark by the account or business using it. In the context of a post or caption, including "TM" after a word or phrase suggests that the owner considers it a trademark or has applied for trademark protection.
For example, if a company posts a photo of their logo on Instagram and captions it with "Our new logo is here! ABC CorpTM," it signifies that "ABC Corp" regards their logo as a trademark.
It's important to note that using "TM" does not necessarily mean that the term or symbol has been officially registered as a trademark. In many countries, including the United States, you can use "TM" to assert common-law trademark rights even before obtaining official registration from the relevant authorities. To have exclusive rights to a trademark, many businesses eventually pursue official trademark registration, which is indicated by the ® symbol (registered trademark).