How to Grow Your Email Subscriber List Thanks to Pinterest Marketing
If you want your business to generate more revenue, building your email subscriber list can be one of the best decisions you ever make.
There are a few very important reasons why having an email subscriber list is incredibly powerful and highly lucrative.
First, when you have an email subscriber list you can get free traffic just by sending out an email! Which means… YOU control the traffic! It also means you can communicate directly with your prospects anytime you want.
Traffic is the lifeblood of any Pinterest business and online business. And, each email address a Pinterest business collects is worth approximately $1 a month. So if you have an email subscriber list of 5,000 people you could expect to make an average of $5,000 a month just from your email marketing efforts.
And if you want to generate more revenue for your Pinterest business and business in general, it can be as simple as increasing the size of your mailing list. And Pinterest marketing can be a very effective way to build a mailing list, so in this blog you’ll discover some very effective list building strategies.
The first step, will be to pick an email provider from the many available. Ideally, the auto responder system you choose should have a free trial to ensure you are happy with its features and has everything you need before you commit to it. Make sure during the free trial it is user-friendly enough or else it might become too difficult to run email marketing campaigns consistently and implement list building strategies.
The second step when implementing list building strategies with Pinterest marketing is creating a lead capture page. A lead capture page should include an attention-grabbing headline.
A lead capture page should also include a supporting image to illustrate what the person will receive in exchange for submitting their name and email.
Then, also include a brief description of your offer, using a few bullet points. Each bullet point should be benefit-driven mainly, and not only underline the features of your offer.
Your lead capture page should also include a form to capture people’s information. Remember, the more information you request, the less likely people are going to submit their details.
The offer you make on any optin page should always be easy to consume. Remember, your Pinterest followers don’t have much time, and like consuming information in the fastest and easiest way possible. Therefore, putting together a 100-page ebook as a free offer could turn some of your Pinterest followers away. Instead, replace your offers with easily digestible content such as checklists, templates, 2-3 pages-long report, short videos or short audio recordings.
Once you have created your landing page and linked it to your autoresponder system, it’s time to drive traffic to it using Pinterest marketing. In order to run your Pinterest promotion, make sure you create attention-grabbing images. With a Pinterest promotion, the best performing images are unique, original and artistic. This is why it’s best if you create your own pictures when running a Pinterest promotion instead of just using stock images that might have been used already and that your Pinterest followers might have seen already. On Pinterest, it’s always the most beautiful and creative pins that get the most attention.
One of the many great Pinterest tools to create these images is canva.com. When you login to canva, simply click on “Pinterest graphic”. When you do, any images you create on Canva will be the right size.
Then, upload your pins to Pinterest. To do so, login to your Pinterest account and click on the plus sign on the top right hand side and choose “create pin”. When you do, you’ll be asked to write a title for your pin. Instead of using generic titles when using Pinterest for marketing, make sure they’re keyword rich and descriptive.
To get ideas for keyword rich titles when using Pinterest for marketing, login to your Pinterest account and type in a word in Pinterest’s search bar, and when you do, Pinterest will suggest keywords for you.
Then, write a keyword rich description of your pin. When using Pinterest for marketing, the more keyword rich your pin description is, the more likely it will rank in the search results.
Don’t stop at creating just one pin in your Pinterest business account for your lead capture page. Use your Pinterest account to test different pins all pointing to your lead capture page. The more pins you have, the more traffic you’ll be able to redirect from your Pinterest business account.
Another effective strategy is writing blog posts on your website which advertise your lead capture page and then creating pins in your Pinterest business account which redirect to the blog post. This creates other opportunities for you to build your mailing list thanks to Pinterest.
