Google Ads has changed a lot over the years and for newbies to the platform it can be a minefield of hidden features. In this video, we have updated a previous video on how to set up Google Ads Remarketing using Google Tag Manager and how to create audiences aside from the pre-made Google Ads ones that are available.
OUTLINE:
00:00 - Introduction
00:15 - Getting Started
0:43 - Setting up Google Ads Data Source
3:20 - Adding Google Ads Remarketing To GTM
6:20 - Testing The Tracking Set Up in Preview Mode
7:20 - Double Check Your Set Up In Live Mode
7:50 - Building A Remarketing Audience List
9:44 - Conclusion
🔗 Links:
Google Ads - https://ads.google.com/
GTM - https://tagmanager.google.com/
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