UTM Tracking - Step by Step Tutorial for Beginners

Опубликовано: 09 Октябрь 2024
на канале: MeasureSchool

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NOTE: UA WAS SUNSET. HERE YOU CAN WATCH THE GA4 VIDEO    • Decoding UTM Parameters in GA4: My Pr...

Want to efficiently track the traffic your site is receiving? How about using UTM Parameters? You just need to add a text string at the end of your URL that Google Analytics will pick up, allowing you to track when those URLs are clicked on. Then, the resulting data will be visible in Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you.

Cool right? Let's join Pavel in this video in which he is going to show us what UTM Parameters are, and how to set them up so we can start tracking them plus how to use a cool tool to create these UTMs.

OUTLINE

00:00 - Introduction
00:45 - UTM Parameters
01:23 - Source and Medium
01:57 - Term
02:27 - Campaign
02:55 - Content
03:39 - Create the URL Address
05:22 - Testing the UTM Parameters
06:37 - Wrap Up and Extra Information

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