How Starbucks Devalued Its Own Brand

Опубликовано: 24 Октябрь 2024
на канале: Harvard Business Review

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Starbucks is struggling. It has strayed from its successful strategy of offering customers exceptional experiences and, in the process, has commoditized itself.

In their recent HBR article, authors B. Joseph Pine II and Louis-Étienne Dubois analyze where the company went wrong and offer ideas for how it can turn itself around. Their advice holds lessons for other companies that compete by providing customers distinctive experiences.

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Read the full article here: https://s.hbr.org/3WtX3eI

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