This video is the third part of the UI Principles Series. In this video I discuss: color, color theory, elements of color which include hue, chroma, value, saturation, tones, tints and shades. Additionally, I cover color psychology, golden ratio, color rules in UI, color schemes, and color palettes. We go through 3 exercises and some additional resources which you can see below.
Design File:
Make sure to copy and paste elements into a new file
https://www.figma.com/file/z4k12ScGrg...
Additional Resources:
Color Theory for Designers Series - Smashing Magazine - https://www.smashingmagazine.com/2010...
The Fundamentals of Understanding Color Theory - 99designs - https://99designs.com/blog/tips/the-7...
The Golden Ratio and how to use it in graphic design - 99 designs - https://99designs.com/blog/tips/the-g....
How to Design for Color Blindness by Usabilla - https://usabilla.com/blog/how-to-desi...
Color Matters. 6 Tips on Choosing UI Colors by UX Planet - https://uxplanet.org/color-matters-6-...
8 Important Color Rules for UI Design - https://digitalsynopsis.com/design/ui...
#ui #uidesign #uifundamentals #uiprinciples #uicolor #colortheory #goldenratio #designgoldenratio #colorpsychology #colorpalette