How to Create Custom UTM Parameters via Google Tag Manager

Опубликовано: 09 Октябрь 2024
на канале: MeasureSchool

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In this video, let’s go through the process of creating custom UTM parameters so you can easily track whatever UTMs you like and then see them directly in Google Analytics. This comes in handy for things like discounts and other UTM variables not part of Google’s defined set. We’ll be doing this with the help of Google Tag Manager.

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