How to pull data relative to the clicked element in Google Tag Manager

Опубликовано: 08 Октябрь 2024
на канале: MeasureSchool

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Your variables don’t get filled with the information you want to track? With Relative Click Variables you will be able to pull in information relative to the interaction you tracked. n this video, let’s go through the steps setting up a Relative Click Variables

Step by Step:
1. Enable your generic click trigger + Built-In Variables
2. Click on the element
3. Retrieve the latest value of the gtm.element in the Dev Tools with google_tag_manager[“GTM-XXXX”].dataLayer.get(‘gtm.element’)
4. Use the command .parentElement and querySelector to get to your desired output
5. Transfer all that into a Custom JavaScript variable

OUTLINE:
0:00 - Introduction
1:43 - What I Mean by Data "Relative to the Click Element"
3:18 - Prerequisites
4:35 - Pulling Data Elements Using Google Developer Tools
9:27 - Set Up a Custom JavaScript Variable
10:02 - Testing
10:50 - Debugging
13:54 - Summary

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