Channel of distribution / Factors affecting channel of distribution in marketing
Hello all.
Factors affecting choice of distribution channel explained with different examples in each and every point.
Following points covered.
TIMESTAMPS
00:00 Welcome to my channel Management By Dr. Mitul Dhimar
00:21 What is distribution channel
01:16 Product characteristics
01:38 Price of the product
02:10 Product perishability
02:33 Market characteristics
02:50 Number of buyer
03:27 Size of order
04:12 Factor related to channel member or middlemen characteristics
04:41 Service provided by middlemen
05:18 Sales possibility
05:40 Company characteristics
06:09 Company's financial position
06:52 Product mix of company
07:24 Factors related to competitors characteristics
07:49 Intensity of competition factor
08:15 Company's competitive position in market
08:42 Marketing environment characteristics
09:08 Economic condition of the country
09:37 Availability of facilities
I hope your are able to understand different factors affecting channel of distribution.
Thanks for watching and commenting.
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