A/B Testing | Instapage Landing Page Builder
Learn how to use A/B testing with Instapage landing page builder. A/B Testing allows you to “test” multiple versions of a landing page, in order to discover which version leads to high conversions. It’s a great feature that you should take advantage of!
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How to Run A/B Testing in Instapage
To run A/B testing, you first need variations of a page. For example, here we have three variations of our FreshCoffee landing page. Each has a different headline, and some have different backgrounds.
If I wanted to add another variation, I could click on “add variation”, which will automatically duplicate Variation A, or click on another variation I’d like to duplicate, for example B, and select “duplicate”.
Now, once your variations are completed and your page is published, your variations are live, and a different variation will be shown to each landing page visitor.
To pause a variation, simply hover over the variation, and select pause. This will turn the variation label grey to remind you it is paused, and keep it from being shown to page visitors.
To view A/B statistics, visit the main analytics dashboard of your page. From here, you can see visitors, conversions ( that is, the number of visitors who converted, for example, filling out a form), the conversion rate, and improvement ( which is the difference in the conversion rate tested against version A).
And that’s it! How to run A/B testing in Instapage.
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