The first step to optimize your Google Business Profile is the go through each section and fill it out all the way. Even if you have already done this before, you may need to do it again.
Google adds new sections and moves things around now and again, so this is not a one time and done task. It's a google idea to schedule itme for yourself to review your profie quarterly and update and fill out anything new.
If you want to learn more about Optimizing your profile, check out the full video on Google Profile Optimization.
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