Google Ads For Local Business - What Is The Best Bid Strategy For Google Ads?
Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. / googleadslikeaboss
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
What is the best bidding strategy for local businesses targeting only a 10-mile radius?" Again, bidding has no relevance to locations. Bidding is simply what you're willing to pay for a lead or how much you're willing to earn as a return on ad spend. So don't confuse yourself with what the best bidding strategy is, as bidding is just a tool. Max clicks, Maximize conversions, CPV, CPM, and all these are just the metrics you're bidding on. What you want to do is to be very creative with your offers for that local business. The hook. Why should they come to you, and why should they buy from you? That's what you want to think about.
You need to think about building up that brand. So I would say the best strategy for a local business is to run your ads everywhere, on every platform: search, display, video, Gmail, Facebook, Instagram, TikTok, LinkedIn, Twitter, wherever you can go, because it's a very small radius of just 10 miles. So the search network will have limited traffic, but there's unlimited traffic on YouTube and the Google Display Network. This is where you want to build up that local brand so that the brand campaign starts to get traffic, and direct traffic should start to come through.
This is where you need to manage your client's expectations and tell them, "This is my game plan: to increase your brand campaign and your direct traffic." Why would you pay for your brand traffic if people know you? No, because you want to occupy that real estate at the top of Google. If your competitors aren't bidding on themselves, then bid on their name, get yourself above your competitors, and start pinching their traffic. This has nothing to do with bidding but all to do with the strategy. So I think the question should be, "What is the best strategy for local businesses?" And the best strategy for local businesses or any kind of business is to hit them everywhere, at every touchpoint. You need to be there so that you get the conversion when the customer is ready to buy from you.
#googleadsbidstrategy #googleadsbiddingstrategy #googleadsbidding #googleadsbidstrategies #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketing
Here’s a list of some of the tools we use for our agency. Some of them are affiliate links and it helps us to support our channel. We’d appreciate it if you do use one. Thank you!
Useful links
👉 Our Website - https://sfdigital.co.uk
👉 5 Biggest Google Ads Blunders To Avoid - https://sfdigital.co/3S0agJK
➡️ LinkedIn: / uzairkharawala
➡️ Twitter: / sfdigital
➡️ Facebook: / sfdigitalstudios
➡️ Instagram: / sfdigital
➡️ GMB Page: https://g.page/sfdigital
➡️ Website: https://www.sfdigital.co.uk
👉 American Express - See benefits worths $5,400
Get upto100,000 points. Best way to manage your cash flow for all your ads. Get 54 days of interest-free credit & other amazing benefits.
https://sfdigital.co.uk/amex
👉 Clickmagick - 14-day Free Trial
Bullet-proof Google Ads conversion tracking. Track, Optimize and scale like a Pro
https://sfdigital.co.uk/clickmagick
👉 Unbounce - Free Trial + Save 35%
Best A/B split testing landing page builder. Convert more visitors into leads, signups, and sales.
https://sfdigital.co.uk/unbounce
👉 GHL - Start Free Trial Now
Power up your business. Elevate your marketing with the no.1 CRM.
https://sfdigital.co.uk/ghl
👉 No Limit Creative - 14-day Free Trial
Get effective brand growth with a dedicated design team
https://sfdigital.co.uk/nlc
👉 Ad Creative - Try For Free
#1 most used AI tool for advertising. Generate ad creatives that outperform your competitors.
https://sfdigital.co.uk/ac
👉 DataFeedWatch - Try It Free For 15 days + 20% off 3 months
Start optimizing your Google Ads product feeds today. Automate any product feed in 3 simple steps. Used by 17,000+ brands.
https://sfdigital.co.uk/dfw
👉 InVideo - Save 30%
Turn any idea or content into video, instantly
https://sfdigital.co.uk/invideo
👉 WP Engine - 4 months FREE
Your WordPress site will love it here
https://sfdigital.co.uk/wpengine
