Google Analytics 4 (GA4) vs Universal Analytics (UA): 5 Key Differences -
Who is visiting your site? What are they looking for? And how do they arrive at your site? All critical questions about your site performance that can be answered using Google Analytics.
Google Analytics 4, or GA4, is the latest generation of Google Analytics that’s replacing its predecessor, Universal Analytics, or UA, though with limited adoption by many marketers until now.
But what GA4 brings to the table is a host of changes to how it collects and interprets data, and with UA officially sunsetting in July 2023, users who aren’t accustomed to GA4 yet will need to familiarize themselves with it.
Still fuzzy about the differences between UA and GA4? Check out APAC in 3 (EP 13) for 5 key differences between them that you need to know to succeed on GA4.
#googleanalytics #webanalytics #googleseo
0:00 - Intro
0:42 - 1. Reporting Interface
1:00 - 2. Measurement Model
1:24 - 3. Event Tracking Setup
2:14 - 4. Engagement Metrics
2:43 - 5. Data Aggregation
Want to dive deeper into the differences between UA and GA4? Check out our blog post: ⬇️
https://www.theegg.com/seo/apac/googl...
And for all your APAC in 3 needs, visit us at:
https://www.theegg.com/apacin3
