Using the data layer for effective tracking and tag management

Опубликовано: 10 Май 2025
на канале: Google Analytics

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Learn how to use the data layer in Google Tag Manager and gtag.js to improve your website tracking and tag management. This tutorial covers data layer basics, setup, common use cases, and troubleshooting tips.

Additional resources:
Tag Assistant tutorial:    • Tag Assistant tutorial: Troubleshoot ...
Installing your Tag using gtag.js:    • Google tag installation: Using gtag.j...
Installing your Tag using Google Tag Manager:    • Google Tag Manager guide: Add the Goo...
Full tagging series playlist: https://bit.ly/4d7VfxR

Chapters:
0:00 Intro to the data layer
0:11 What is the data layer
0:56 Set up the data layer
1:19 Processing the data layer
2:10 Using event handlers
2:39 Pushing multiple variables
2:56 Persisting data layer variables
3:10 Troubleshooting tips
4:05 Renaming the data layer
4:20 Video recap

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