What is the difference between Tags and Custom Fields | ActiveCampaign
In this video, Tim dives into the world of tags and custom fields within ActiveCampaign. Learn how to leverage tags to organize and segment your contact list for more personalized and targeted communication. Discover the benefits of using tags for segmentation, automation triggers, and campaign tracking. Tim also covers how custom fields can capture important, permanent data like customer details and preferences. Get insights on using custom fields for personalization, automation, and reporting to enhance your marketing efforts.
Join Tim as he walks through the platform, demonstrating how to create, manage, and optimize your tags and custom fields to drive better engagement and results.
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00:00
00:00 Introduction
00:14 What are "Tags"?
01:16 The benefits of using Tags
02:22 Demo: View, Create, and Manage Tags
03:49 What are "Custom Fields"?
04:16 How and when to use Custom Fields
06:20 Demo: View, Create, and Manage Custom Fields
![ActiveCampaign Feature Demo: Forms [2024]](https://images.videosashka.com/watch/pjNmaNG2-3U)
