Mastering segmentation with new Segments experience in ActiveCampaign
In this video, we dive into the power of segmentation and how it can transform your marketing campaigns! Learn how to use segmentation to refine your audience based on key factors like behavior, demographics, and purchase history.
Watch as we explore ActiveCampaign’s redesigned segmentation interface, and see how you can easily manage and reuse segments for more effective targeting!
Discover how to create targeted and personalized journeys that enhance customer experience throughout the entire marketing funnel. Whether you're running advanced contact searches, setting up campaigns, or automating customer journeys, segmentation ensures your message reaches the right people at the right time.
Stay tuned for upcoming videos covering new features like the segment library, AI-suggested segments, and updates to campaign workflows.
#Segmentation #MarketingAutomation #ActiveCampaign #PersonalizedMarketing #MarketingTips #EmailMarketing #TargetedCampaigns #DigitalMarketing #BusinessGrowth #CustomerJourney
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0:00 Introduction
0:18 What is Segmentation?
0:38 Use Cases for Segments in Marketing
1:05 Targeting with Campaigns
1:22 Personalization in Automations
1:36 ActiveCampaign’s Updated Segmentation Interface
1:53 How to Create a New Segment
2:18 Managing and Editing Segments
3:00 Best Practices for Naming and Descriptions
3:29 Conclusion – Enhancing Marketing with Segmentation
![ActiveCampaign Feature Demo: Forms [2024]](https://images.videosashka.com/watch/pjNmaNG2-3U)
