Nike Air - 1990
"Most heroes are anonymous" -- tagline and premise for this Australian ad for Nike-branded sports wear. I mean, let's face it -- it's the hoi polloi, the great unwashed, that will be buying your products en masse (whereas you'll be showering the sports stars with cash and free gear) so you might as well be targeting them directly, portraying the many and varied scenarios they can be using your product.
