How to Combine Email and SMS Marketing in Mailchimp
When you combine email and SMS marketing in Mailchimp, you can execute powerful, personalized campaigns. When you coordinate SMS and Email together, you can get a clearer picture of who your customers are by gathering cross-channel insights that help you form complete contact profiles. With this unified data, you can guide your customers through personalized pathways to nurture their loyalty through high-engagement marketing campaigns. In this video, we'll take a look at the benefits of combining SMS and email marketing, powerful automations you don’t want to miss, and reporting that can help you prove the impact of your KPIs.
*SMS is now available to US and UK customers.
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Key Moments:
0:00 - Intro
1:50 - Add & Sync Contacts
3:14 - Abandoned Cart Automation with SMS
5:20 - Customize a Prebuilt Journey
5:55 - Texts a Keyword Automation
6:27 - Cross-Channel Reporting
7:27 - Where to Find More Info
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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.
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