CSS Webinar: Campaign Structure for Shopping | Google Ads
In this third video in the Comparison Shopping Services (CSS) webinar series we will cover campaign structuring. The webinar will first go through some important settings to keep in mind when setting up shopping campaigns before showing three use cases of structuring Google Ads campaigns.
From 1:11 Campaign Settings for Shopping
From 4:48 Campaign Structure Methodology
From 7:28 Campaign Structure Use Cases
- Use Case A: bid manually considering the margin
- Use Case B: bid on branded vs non-branded searches
- Use Case C: tiered, broad to narrow structure If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
° Subscribe to the Google Ads YouTube Channel: https://www.youtube.com/googleads?sub...
#GoogleAds #DigitalMarketing
About Google Ads:
The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.
To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
Try Google Ads now: https://www.ads.google.com/
Follow us on social:
Facebook: / googleads
Twitter: / googleads
LinkedIn: / goo…
Discuss your Google Ads issues on the Community:
https://support.google.com/google-ads...
Learn more at Google Ads Help Center:
https://support.google.com/google-ads
