How to choose the right tagging method for your business

Опубликовано: 03 Декабрь 2024
на канале: Google Analytics

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gtag.js vs Google Tag Manager: Which is Right for YOUR Website?

Not sure whether to use gtag.js or Google Tag Manager (GTM) to add the Google tag to your website? In this video, we break down the KEY differences between these two methods so you can confidently choose the best fit for your needs.

Chapters:
00:00 Video intro
00:35 Check for existing tags
00:56 Content Management Systems
1:31 Custom Websites: gtag.js vs Google Tag Manager
2:19 Deep Dive: gtag.js
3:18 Deep Dive: gGoogle Tag Manager
4:38 Video recap and up next

We'll cover:
How to assess existing tags on your website (avoid redundant tracking!) 🔎
Understanding the differences between gtag.js and GTM:
Ease of use and implementation
Flexibility and control
Which one is better for Google-specific tags vs. third-party tags
The best choice for developers vs. marketers 🤓
How to integrate the Google tag with popular Content Management Systems (CMS) like WordPress, Shopify, and Wix

Don't miss our upcoming videos where we'll dive into step-by-step implementation for BOTH gtag.js and GTM! 🛠️

Resources mentioned:
Tag Manager and the Google tag (gtag.js) → https://support.google.com/tagmanager...
Migrate to Google Tag Manager → https://developers.google.com/tag-pla...
Plan your tag setup → https://developers.google.com/tag-pla...
Analyze existing tag configurations → https://developers.google.com/tag-pla...
Overview of Tags → https://developers.google.com/tag-pla...

#googletagmanager #gtagjs #GoogleTagManager #WebAnalytics #DigitalMarketing #WebsiteTracking