Can creativity solve business problems? Melt
Melt dives into the industry business with Dheeraj Sinha, the Group CEO - India & South Asia at FCB. FCB has been making headlines for winning pitches and awards, whether at the Kyoorius Creative Awards, the Abby's, or the recently held Cannes Lions.
In this episode, Sinha discusses what defines the agency and their experiences in various advertising awards. We explore the future of advertising, the importance of finding and fairly appreciating talent, and how to solve problems through creativity.
Watch the full episode to know how to grow a network agency in India and much more.
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00:00 - Introduction
01:30 - What does 'advertising agency' and 'advertising' mean today?
02:02 - What is the role of data and technology in advertising?
02:37 - How does FCB keep creativity at the front?
04:00 - What roles do the agencies within FCB Group India play?
06:30 - The strategy offerings of FCB Group India
08:20 - What is FCB Now?
10:20 - How does advertising deal with lower attention span? Is it even true?
12:11 - Growth, gutz and glory: The FCB Group India theme explained
13:50 - FCB at Cannes
15:00 - What is the future of agency?
17:20 - How does FCB Group India deal with competition within the industry?
18:36 - What is FCB Group India's view on the Self-Certification Rules?
19:30 - What do the next 5 years at FCB Group India look like?
#ReadyToMelt #Advertising #FCB #DheerajSinha #KyooriusAwards #CannesLions #FCBKinnect #BusinessofAdvertising #FutureofAdvertising
