How to maintain client relationships? Melt
Melt discusses the future and business of creativity with one of advertising’s most respected creative juggernauts, Manila’s very own Merlee Cruz Jayme. After a highly storied career with networks and agencies, Merlee currently runs The Misfits Camp, a school that bridges creatives with disabilities to career possibilities. She’s also the author of a new book, “Ten Talks. Ten Cities,” which focuses on her secrets to advertising success.
From her life as a nun to entering the chaotic world of advertising, Merlee shares it all! She candidly speaks about her favourite clients, the best kinds of partnerships, and the difficulties she faced as a woman in the industry.
Watch the full episode to find out if there is a formula for nurturing excellent partner-client relationships. What does the agency of the future look like? How was working with the neurodivergent community? And how did Merlee move from being a nun to a creative chairmom?
Chapters
00:00 - Introduction
01:52 - The journey from the monastery to the world of advertising
03:05 - Breaking into advertising and being a creative professional
04:30 - Managing and working with challenging clients
5:10 - Navigating difficult waters - Strategies to manage tough clients
5:52 - Earning client trust - Proven methods for lasting relationships
07:18 - Managing and solving client conundrums
07:35 - Strategies to foster a creative partnership
08:00 - “Do work to elevate the glory of the clients’ brands”
08:14 - Shifting perspectives from hard-sell to heart-sell
09:40 - Building consensus - Tips to achieve client buy-in
10:10 - Navigating the challenges of programmatic advertising
11:50 - Insights for high-impact programmatic campaigns
13:00 - “You can do genuine work if you love a client”
13:23 - Building bonds: Strategies for successful client relationships
13:52 - Managing challenging and tough client relationships
14:35 - Always stick to your values and beliefs
15:03 - Exploring the surge in popularity of podcasts
15:39 - Addressing mental health and workplace wellness
16:09 - The new way of work: Embracing flexibility
16:27 - The impact of technology and artificial intelligence on creativity
16:58 - Evaluating the pricing models of advertising agency
17:13 - “Asian advertising agencies are overworked and underpaid”
17:40 - The intersection of creativity and neurodiversity
18:23 - Working with the neurodiverse community
18:53 - The inspiration behind creating the Misfits Camp
19:49 - Creating and defining the role of Chairmom
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