EmailMarketingBasics CreateAR
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Choose Your Autoresponder Service
An autoresponder is a type of computer program that automatically answers emails that are sent to it. Internet marketers will use these to send out pre-set email messages when an Internet user inputs their contact information, including their email address, into an opt-in form on the marketer’s website. When the user does this, he/she will get pre-set email messages welcoming the user to the marketer’s opt-in list, providing a link to a free gift or an attached file of the gift itself, and information on what the user can expect to receive from the marketer in terms of future email messages sent to the user’s email address.
You can see why an autoresponder is so important to an email marketer. If the marketer had to manually contact every person who signs up for his/her list, the marketer would have to be at his/her computer 24 hours a day, 7 days a week, just to ensure he/she sent out welcome messages and gifts to every user who opted onto his/her list. Obviously, the marketer would not get anything else done, and his/her business would fail.
As for getting an autoresponder, there are two ways to accomplish this. The first way is to host the autoresponder on one’s own server and use his/her Web hosting provider to send the messages. This is often done via a WordPress plugin or some other software program or script that allows you to run your own autoresponder on your own Web hosting server.
