EmailMarketingBasics - List Hygiene
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Email hygiene is defined as the process of verifying or removing invalid email addresses from an email list.
That is, having accurate and up to date data in your email marketing lists.
Here are some of the dos and don'ts of email etiquette.
Do have a clear subject line.
Don't forget your signature.
Do use a professional salutation.
Don't use humor.
Do proofread your message.
Don't assume the recipient knows what you are talking about.
Do reply to all emails.
Don't shoot from the lip.
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