Many business owners tell me they want to rebrand or change their strategy. When I ask them why, they usually say it's because a few people have told them they should. My advice is, don't make any changes in your business without having the data to back it up. By looking at the different analytics, feedback from clients, and looking at your sales. You can make informed decisions about your business. Everyone has an opinion. Don't waste time, effort and money, changing things when you don't need to.