HOW I FILM EPIC NIKE VIDEOS | Behind The Scenes
I spent 10 hours creating a cinematic Nike spec ad for their brand-new Nike Strength Home Gym, and it’s finally here! Filmed entirely with the Panasonic Lumix GH7, this ad is a blend of creativity, storytelling, and high-quality visuals. Inspired by the filmmaking style of Daniel Schiffer, I aimed to create something that looks professional and captures the essence of Nike's brand.
The Nike Strength Home Gym is a game-changer in home fitness, offering sleek, modern equipment designed for both beginners and athletes. During the shoot, I incorporated elements like dynamic lighting, smooth transitions, and bold sound design to make this ad stand out.
I also drew inspiration from the cutting-edge health and fitness world, including tools like Gary Brecka's 10X Health oxygen machine, which aligns with the idea of optimizing performance and recovery.
Whether you’re a filmmaker, fitness enthusiast, or just curious about Nike’s innovation, this video is for you!
🎥 Gear I Used:
Panasonic Lumix GH7 (incredible for cinematic footage!)
16mm Sigma f1.4
Godox Lights
Neewer key light
Let me know what you think of the final result in the comments!
Keywords:
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Time-stamps:
-intro: 00:00
-Nike Strength Home Gym BTS: 00:36
-The Plan: 01:48
-Step 1: 02:18
-Transforming the space: 02:41
-Product shots BTS: 03:36
-Let’s get some Pizza: 04:58
-Research the Brand: 05:08
-Final result: 06:08
-Conclusions: 06:49
