Principles to Logo Design - Simplicity, Memorability, Timelessness, Versatility & Appropriateness

Опубликовано: 25 Декабрь 2024
на канале: Adobe Creative Studio

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Principles to Improve Your Logo Design Process - Simplicity, Memorability, Timelessness, Versatility & Appropriateness

Are you a graphic designer, web designer, package designer, or motion designer? Use these 3 Steps to Improve your design process:

1. Design in black and white - As we all know, Design can be frustrating, it’s easy to get overwhelmed. I find it helps to focus my attention on only what's important. That's why I design in black and white. It forces me to focus on only the most important aspects of the logo: Hierarchy, Contrast, and Legibility.

2. Focus on legibility - Legibility is essential but can get in the way of some really fun ideas. Sometimes In purist of a clever idea, we get carried away to the point the logo becomes hard to read. Rookie mistake. The solution? Periodically check-in and ask yourself (or someone else) does the logo read well?

3. Giving a good Critique is an art - There’s much more to it than simply throwing out random opinions. Whether critiquing your own work or someone else’s, it’s important to remember that a good critique follows a process. I think of it like peeling an onion: Start by simply describing what you’re seeing. Then, say 1 thing you like and 1 thing that feels kinda funny. Then, move into what isn’t working and why. Finally, suggest ways to fix it.

These are 3 small things you can start doing that will improve your logo design skills. Getting better is a slow process, but these 3 things are a step in the right direction. We will have more tips for you soon. Keep learning stuff, one day you will be great! Thanks for watching. The Futur.

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