From Personal Game to Viral Hit: The Story of WORDLE
Photographers and creatives can learn a lot from the creation of the popular word game, WORDLE.
The word game has gone from dozens of players to hundreds of thousands in a few months. It was created by a software engineer in Brooklyn for his partner.
Josh Wardle, a software engineer in Brooklyn, knew his partner loved word games, so he created a guessing game for just the two of them. As a play on his last name, he named it Wordle.
But after the couple played for months, and after it rapidly became an obsession in his family’s WhatsApp group once he introduced it to relatives, Mr. Wardle thought he might be on to something and released it to the rest of the world in October.
On Nov. 1, 90 people played.
Just over two months later, more than 300,000 people played.
In this video, I explain the lessons I think photographers can learn from how Wordle came into existence.
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00:00 Intro
00:04 Wordle and the New York Times
00:25 Josh Wardle & Wordle
00:35 Creatives and their target audience
00:54 The creation of Wordle
01:31 Make authentic photos!
02:00 Sports analogy
02:33 Feedback from someone you trust
03:47 Make less bad photos and more good photos over time
04:19 Outro
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It’s been a meteoric rise for the once-a-day game, which invites players to guess a five-letter word in a similar manner as the guess-the-colour game Mastermind. After guessing a five-letter word, the game tells you whether any of your letters are in the secret word and whether they are in the correct place. You have six tries to get it right.
Few such popular corners of the internet are as low-frills as the website, which Mr. Wardle built himself as a side project. There are no ads or flashing banners; no windows pop up or ask for money. There is merely the game on a black background.
