How to Create & Add UTM Parameters to Pinterest Ads

Опубликовано: 25 Октябрь 2024
на канале: Adrianna
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ABOUT ADRIANNA FROM KORDIAL MEDIA, PINTEREST MARKETING AGENCY
For over 3 years, I have designed and implemented Pinterest strategies for my own websites and those of my clients. Overtime, I learned how to build website traffic for different niches and to adapt to changes Pinterest threw our way.

Although I was able to successfully grow my 1st blog through Pinterest, today, I exclusively dedicate my time to growing my clients’ website traffic. Turns out, creating Pinterest traffic strategies is much more fascinating to me than writing a blog!

When I’m not working on Kordial Media, I do enjoy a great workout with friends, online shopping for dresses and cooking dinner with my family!

YouTube Video URL:    • How to Create & Add UTM Parameters to...  

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#episode6 #pinterest

UTM codes are a powerful tool for tracking and analyzing the performance of marketing campaigns, including those run on social media platforms like Pinterest. Pinterest UTM codes, also known as Pinterest UTMs or Pinterest tracking codes, are unique parameters added to the end of URLs that allow marketers to track the source, medium, and campaign associated with each click.

By using Pinterest UTM codes, marketers can see which specific pins or boards are driving traffic to their website, as well as which campaigns are driving the most conversions and revenue. This information can be used to optimize future campaigns and make data-driven decisions about where to allocate advertising spend.

Pinterest UTMs can be created using a variety of parameters, including source, medium, campaign, content, and term. These parameters allow marketers to track different aspects of their campaigns, such as which social media platform a user clicked through from (source), whether they clicked on an organic pin or a promoted pin (medium), and which specific campaign the pin was associated with (campaign).

Overall, Pinterest UTM codes are an essential tool for anyone running ads on the platform, allowing marketers to track and optimize their campaigns for maximum ROI. Whether you're a small business owner or a seasoned marketer, incorporating UTM tracking into your Pinterest ads strategy can help you achieve your goals and drive business growth.