Media integrations with Google Ads and the Google Marketing Platform
Google Product Managers Alman Shibi and Matt Jacobson walk you Google Analytics media integrations for both Google Ads and the Google Marketing Platform.
0:06 Introduction
0:36 Agenda
0:57 Integrations Overview
1:16 Capabilities overview
4:36 Integrations Deep Dives
4:47 Deep Dive: Google Ads Integration
11:58 Deep Dive: Search Ads 360 Integration
16:45 Deep Dive: Display & Video 360 Integration
21:25 Deep Dive: Campaign Manager 360 Integration
25:32 Closing & Takeaways
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